FolioStart free
All scales

Unified Theory of Acceptance and Use of Technology 2

UTAUT2
businesssocial sciencesTerms not stated: check with the authors

Permission: Terms not stated: check with the authors. The developers publish no terms of use that Folio could find. Ask the authors or the publisher before using it in a study, and cite the original publication.

An extension of the Unified Theory of Acceptance and Use of Technology (UTAUT) for consumer settings that adds hedonic motivation, price value, and habit to the original UTAUT constructs. It measures predictors of behavioral intention and technology use.

Items
26
Response format
7-point Likert scale
Version
1.0
Subscales
8

Ready-to-cite methods sentence

Technology acceptance was measured with items adapted from UTAUT2 (Venkatesh et al., 2012), covering performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value, habit, and behavioral intention on 7-point scales from strongly disagree to strongly agree (original-study composite reliabilities of .75 or greater).

Citing this in a methods section? See the APA 7 guide (Author–date citations for psychology and the social sciences). Or compare all six citation styles.

Run UTAUT2 in Folio Surveyor

Folio has verified the citation and methods for this scale, not its item wording, so Surveyor cannot add the items for you. It starts a study named for UTAUT2, with room for its 26 items; you add each item from the published source.

Start a study
Save UTAUT2 Cite UTAUT2 in a new doc

Reliability & validation

Notes
The paper reports PLS internal consistency reliabilities (ICR), not Cronbach's alpha: Performance Expectancy .88, Effort Expectancy .91, Social Influence .82, Facilitating Conditions .75, Hedonic Motivation .86, Price Value .85, Habit .82, Behavioral Intention .93. Use was a formative index of six application-frequency indicators rated from 'never' to 'many times per day'.
Validation population
1,512 mobile Internet consumers in Hong Kong, two-stage online survey (Venkatesh et al., 2012)

Subscales

Performance ExpectancyEffort ExpectancySocial InfluenceFacilitating ConditionsHedonic MotivationPrice ValueHabitBehavioral Intention

Response anchors

Strongly disagree · Strongly agree

Known limitations

The original items are worded for mobile Internet use and were tested with consumers in Hong Kong, so they must be adapted to each new technology and context. The original study reports PLS composite reliabilities rather than Cronbach's alpha.

Original citation

Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178.

https://doi.org/10.2307/41410412

Questions researchers ask

What does the UTAUT2 measure?

An extension of the Unified Theory of Acceptance and Use of Technology (UTAUT) for consumer settings that adds hedonic motivation, price value, and habit to the original UTAUT constructs. It measures predictors of behavioral intention and technology use.

How many items does the UTAUT2 have?

The Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) has 26 items across 8 subscales: Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Price Value, Habit, Behavioral Intention.

Is the UTAUT2 free to use?

Folio could not find published terms of use for the UTAUT2. Ask the authors or the publisher before using it in a study, and cite the original publication.

Who developed the UTAUT2, and how do I cite it?

Venkatesh, V., Thong, J. Y. L., & Xu, X. (2012). Consumer acceptance and use of information technology: Extending the unified theory of acceptance and use of technology. MIS Quarterly, 36(1), 157-178. https://doi.org/10.2307/41410412

Or track new research mentioning UTAUT2 as it publishes

Related scales

TAMTechnology Acceptance Model (core items)WFC/FWCWork-Family Conflict and Family-Work Conflict ScalesERQEmotion Regulation QuestionnaireFSFlourishing ScaleMLQMeaning in Life QuestionnaireNMP-QNomophobia Questionnaire

Library entry verified November 2026. Metadata is provided for reference. Questionnaires are built in Folio Surveyor, subject to each instrument's licensing, and can be taken to Qualtrics, Google Forms or Microsoft Forms, with their CSV responses brought back for scoring.